Recent research shows that over 65% of marketers around the world rated email as best small business marketing method. Business to business email marketing, when done correctly, attracts new customers, keeps existing ones, upsells, cross-sells and cuts costs.

Here are 6 key elements you should be aware of before running your next business to business email campaign:

Who Is Your Customer.

The more you know about your customer, the better. What are their problems? What are their current solutions? How can you help them? What do you know about their business? All of these questions need to be answered before you send a business to business email campaign.

Don’t Waste Time.

When you meet with a prospective customer in their office, there may be some initial small talk,

but you don’t keep talking about nothing in particular, wasting your customer’s time. There is nothing wrong in starting your email with a friendly tone, but you also have to get the point of your message quickly.

Make Your Benefits Clear.

Your business to business email marketing message will be landing in a busy inbox so you have to quickly and clearly show how your product or service can help the recipient. People don’t buy a product or service because of the features – they buy because of the benefits it will provide to them.

Have A Call To Action.

One of the biggest mistakes people make when it comes to business to business email marketing is not actually telling the reader what they should do next. Click on a link, request a sample, arrange an appointment, buy the product etc ? You don’t have the benefit of making your presentation in a face-to-face setting, so you need to be clear and direct in what you want the reader of your message to do.

Don’t Trick People To Open Your Email.

In business to business email marketing there can be a fine line between being clever and being deceitful and you must take care not to cross it. A compelling and interesting subject line is important because that is what will prompt people to open the email. But do not trick people into opening your message by promising something that you cannot deliver. If you do that, you email will be deleted before you ever get a chance to present your offer.

Use Email Business Marketing Services.

Reliable email marketing software is vital for effective business to business email marketing as you can use this data to refine your sales message and improve your results over time. It will enable you to keep track and measure everything you send.It will provide you information on when you sent out each message, what the subject line was who you send it to, the body of the email, open rates, click-through rates, how many previous messages you have sent, and so on.

In today’s fast moving business world, mastering the art and science of business to business email marketing is one of the most important keys to success. It’s relatively inexpensive, especially when compared to traditional forms of advertising, and it can give you an excellent return on your investment.

Small scale business owners in the business most of time rely on theirsk for all their business marketing campaign. Moreover, to having lesser costs when it comes to manufacturing, these print materials can also aid these small scale business owners with a limited business budget to save more on postage stamps and especially postal charge and fees. Predominantly for a tri-fold type of brochure task, it can be usually placed or inserted in a number ten envelope and be mailed as a common post.

A tri fold type of print material is eight and a half by eleven sheet of paper material that is usually folded twice to make three panels on each of its side. With the tri fold type, you will now have four locations or areas wherein you can write your business message or content: the front cover, the inside front panel, the inside spread and the back cover.

As similar to all other guidelines when writing your content or message for your print material, the broad course of action usually applies:

• That your print material text must always be brief and clear which usually makes it easy for you to target clients and customers to grasp and understand fully all your business message.

• That your print material text must always address your targeted clients and customers directly.

• That your print material headline and subheadings must be used to arrange or organize all your ideas and help your targeted clients and customers focus on a given business product or service that you offer.

• That you must always use these print materials that can easily be understood by all the people, without having to resort to a dictionary to get the meaning of the word used.

With these ideas in mind, it is now time for you to center on your print material message that will be placed in each of the locations of your print material.

• The front cover – the abut face of your print material is considered as one of the most vital parts. It is the very first thing that all your clients and customers will see, and then make them decide whether to open and read all the things that is written on it, or on the whole, reject or just throw away these print materials. This is why it is a must for you to give a visually appealing front cover that will make all your clients and customers want to read more and know more about your business.

• The inside front part – this part of your print material is usually used for the content or message that will be used to summarize your sales pitch. And because it is also one of the most crucial part, your business contact details and information must be included in the inside front part.

• The inside panel or part – the three full panels created when you spread your print material must always have the complete description of your business and what you do to make the lives of all your clients and customers more enjoyable and comfortable.

• The back cover – finally, unlike the front cover, and the inside front panel, the back cover is the least of your worries. Not at all or not much must be written on this part, as your clients are least likely to read this part of your print brochures task.

Do you want to start a marketing blog business? I tell you today that it’s a difficult process. If you don’t believe what I am telling you, then the best thing for you to do is to start one and experiment with it a bit. See what happens and if you like it, then you can go on with it.

It requires a lot of dedication, hard work and patience. You update it on a regular basis. This is to ensure that the reader gets to read new information and for the search engine to crawl new content. Your business marketing blog should focus around your business. By doing this you build a brand. Surfers develop loyalty for your products.

In order for your blog to be known, you need to learn ways of promoting it. You can start by linking it into your website. This allows surfers that browse your website to have a chance of knowing its existence.

Start with a plan and make sure that you execute it accordingly. If you do this, then you have better chances of succeeding. Probably you’re trying to figure out how you accomplish this goal. The truth is, you do all the same things you would do when marketing a website. You need everything from keywords, great content and maybe a little money.

There is a lot to be done and if you don’t have time to do all by yourself you can consider hiring a helper. Everything is up to you and your focus is to make things happen. Of all the things, great content is the pillar. Make sure you provide your readers with good information which keeps them coming for more. You should also make sure that the pieces you write are developed with keywords that are well chosen. This means you need to be a little more familiar with Search Engine Optimization.

When you have the keywords ready and there is plenty of content published in your business marketing blog, it’s time to promote it a little more. You can utilize things like link exchanges. You need to make sure you exchange with sites that are relevant. Don’t be surprised if many websites turn down your link exchange offers. This is common because more people think they are going to lose money to you.

You can also use paid directories. They’ll list your marketing blog URL and set them in a specific category. There are usually guidelines of some sort, so make sure you qualify them before going through all the work. Another tip I can give you is to stay away from directories that your content doesn’t really mesh with.

In the end, you realize that doing this is not a rocket science. Running a business marketing blog is pretty simple if you know what you’re doing. But if you’re persistent, hardworking and focused, then you’ll succeed.